8 notes
Notes
Each note covers one question a local business owner asks, in plain words, with no promises about rankings.
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No. 08
City pages for a service business: how to do them without spamming Google
One page per city can help customers find you, but copy-pasted pages are a known spam pattern. Here is how to tell the difference.
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No. 07
Eight questions to ask before you hire anyone to build your website
Who owns the site, what you pay each month, and what happens if you leave? Questions that protect a small business owner before signing.
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No. 06
Getting recommended by AI assistants: what's known and what I won't do
People now ask AI tools for local recommendations. Nobody knows the full rules, but accurate information and real mentions help. Fake 'independent' sites don't.
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No. 05
Google Business Profile basics for trades that go to the customer
How to set up and keep a Google Business Profile honest and useful if you work at customers' homes, including the service-area rules.
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No. 04
How a small business can tell where its calls and customers come from
Simple, low-cost ways to see whether your site, Google listing, ads or word of mouth bring in work, and the limits of each method.
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No. 03
How people actually find a local electrician or plumber on Google
Google says local results depend on relevance, distance and prominence. Here is what each one means for a small trade business, in plain words.
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No. 02
How to ask for reviews without being pushy (and what Google doesn't allow)
A simple, honest way for trades to collect more reviews, and the review practices that can get your listing penalized.
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No. 01
What a local service business homepage needs, and what it doesn't
A homepage for an electrician, plumber or landscaper has one job: help a worried person decide to call. Here is what belongs above the fold.